Description
The author of the passage discusses the use of affective codes in Alessi's design, and how these codes are used to create a unique and recognizable style. The author also discusses how the standing men, which are a symbol and icon of mirror polished design, have invaded other objects and become a part of Alessi's tradition.
The cartoon men created by the King-Kong team are a symbol and icon of mirror polished design based on the use of affective codes , so much so that they are one of its most oft-cited examples. The standing men have appeared on objects from the farthest corners of Alessi tradition, like trays and baskets, and then they multiplied, invaded and conquered other groups of objects - and not just in the kitchen and at the table.
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